Frequently Asked Questions For Nonprofits

What is is a community information system that comprises and, a pair of websites that help citizens understand Memphis better and invest in nonprofits that are improving their community.

Each website can be used on its own, and each contains a wealth of interesting and useful information. However, when they are used together, people can unlock the potential of their neighborhoods and local nonprofit organizations in a much more powerful way.

WHEREweLIVEmidsouth allows people to look at Memphis in different ways – from a very regional, macro level, all the way down to the block where they live. It uses a variety of public sources to show objective, current data on many different livability and health factors, such as: How walkable is the area? How many parks and trails are nearby? Are there health clinics in the immediate vicinity?

After researching community needs, people can then seamlessly link to the nonprofits working to address those needs at

WHEREtoGIVEmidsouth is a directory of nonprofit organizations in the greater Memphis area. Organizations can create profiles for themselves and provide information about mission, staff and board, major programs, and finances. Visitors can search for organizations that are working on issues important to them, and immediately make financial contributions of any size to those organizations. Do you want to know more about after-school tutoring programs in South Memphis? Or animal services agencies in Collierville? Or environmental causes in Midtown? Each profile submitted by the nonprofits is reviewed for accuracy and clarity.


Who created LIVEGIVEmidsouth?

The system was developed by a collective of many Memphis-area foundations, corporate partners, and nonprofits. It was conceived and designed by the Community Foundation of Greater Memphis, which sought support from many other local partners from the philanthropic and corporate sectors. Funding partners include:

  • ArtsMemphis

  • Assisi Foundation of Memphis

  • Community Foundation of Greater Memphis

  • FedEx Corporation

  • First Tennessee Foundation

  • Hope Christian Community Foundation

  • Hyde Family Foundations

  • Jewish Foundation of Memphis

  • Kemmons Wilson Family Foundation

  • Sylvia Goldsmith Marks

  • Memphis Grizzlies Foundation

  • Plough Foundation

  • Poplar Foundation

  • Pyramid Peak Foundation

  • United Way of the Mid-South

  • Women’s Foundation for a Greater Memphis

  • Bloomberg Award for Partners for Places Grant Program - a project of the Funders’ Network for Smart Growth and Livable Communities

Additional development support for LIVEGIVEmidsouth has been provided by the University of Memphis Center for Applied Earth Science and Engineering Research (CAESER) and the Memphis-Shelby County Office of Sustainability.


What is a Profile?

Profiles provide participating nonprofits with a FREE online marketing and fundraising tool that includes a wealth of information about your organization. Each profile contains program descriptions, leadership and governance information, operational plans and policies, community impact, financial stability, and more.

Because of the extent of information available on WHEREtoGIVEmidsouth profiles and the due diligence process required to participate, many regional foundations, corporations, government agencies, and private grantmakers have elected to make WHEREtoGIVEmidsouth profiles an integral part of their grantmaking processes—asking that nonprofits maintain an up-to-date profile as an element of the application process. Individual donors also use WHEREtoGIVEmidsouth to make online donations to their favorite organizations via the Donate Now feature available on each profile.


How are LIVEGIVEmidsouth and  Momentum Nonprofit Partners working together? 

Membership to Momentum Nonprofit Partners (formerly Alliance for Nonprofit Excellence) is now free of charge and requires just one thing: that your organization has an account on Click here to learn more about the benefits of Mompentum membership.

How does a nonprofit build a profile?

The first step to building a WHEREtoGIVEmidsouth profile for your nonprofit is to create an account. Once your account is authorized by our staff, you may begin to work on the profile. 

Ongoing How to Build a Profile sessions are available to learn more about LIVEGIVEmidsouth. Please register for an upcoming session to learn more about these websites.

If you have any questions, email the WHEREtoGIVEmidsouth Profile Coach, Olivia Wilmot, or call her at (901) 722-0028.


How can I learn more about building a profile?

Ongoing information sessions are available to learn more about LIVEGIVEmidsouth. View upcoming information sessions. Please register for an upcoming session to learn more about these websites.

If you have any questions, email the WHEREtoGIVEmidsouth Profile Coach, Olivia Wilmot, or call her at (901) 722-0028.


Where does the information come from? profile information is provided on a voluntary basis by area nonprofits. When a profile request is submitted, nonprofits are provided a User Name and Password allowing them to log in to their organization’s profile and enter information directly into the system. The WHEREtoGIVEmidsouth staff reviews and verifies information including financial data (which is obtained from IRS Form 990s and financial statements), IRS compliance, and Tennessee Charitable Solicitations registrations before publishing anything to the site. Profiles can be updated by the nonprofit at any time, but specific required fields must be updated at least once annually to maintain “Reviewed” status.

Information provided in the financial charts and graphs is based on prior fiscal year audits that come directly from the 990s. WHEREtoGIVEmidsouth receives financial documents from nonprofits including the IRS Form 990 and financial audits/reviews/compilations. Please review this information and make neccesary changes to correclty reflect your financial status. A nonprofit’s ED/CEO has an opportunity to comment in the financial section; these comments can be helpful in understanding nuanced financial trends and changes within an organization.


Does endorse organizations? does not endorse or recommend nonprofit organizations.


What does the Reviewed icon mean?

The reviewed icon indicates a nonprofit's profile has been approved to be published on A WHEREtoGIVEmidsouth staff member has reviewed the organization’s profile to ensure that all provided information is valid and up to date. The reviewed icon also means that the profile has been updated within the last 12 months.


What does the Declined to Update icon mean?

The “Declined to Update” icon indicates that an organization has not made necessary updates to remain current. Organizations that have made updates, but not the required updates, remain listed as “Declined to Update.” If you have made updates, but do not see them reflected on your public profile, be sure that you have submitted your edits to the foundation for review and publication. 


Why do some profiles not have a Donate Now Button?

In most cases, an organization is not granted a Donate Now button until they have submitted a copy of their Arkansas, Mississippi and/or, Tennessee State Solicitation letter to WHEREtoGIVEmidsouth. The Arkansas, Mississippi and/or, Tennessee State Solicitation letter allows a 501(c)3 to legally solicit financial support, and without this letter, WHEREtoGIVEmidsouth cannot solicit donations on that organization’s behalf. This does not mean that the organization has not been granted the letter by the state; it simply means that the organization has not submitted its letter to WHEREtoGIVEmidsouth. If you feel like your organization has not been granted the Donate Now button by mistake, email Profile CoachOlivia Wilmot or call her at (901) 722-0028.


Does guarantee the accuracy of data?

The narrative information in each profile is provided voluntarily by the nonprofit. does not guarantee the accuracy of any such data, make any representations or warranties with regard to nonprofits in the database, or guarantee they are in compliance with all state and federal requirements. However, WHEREtoGIVEmidsouth does seek to include the most accurate data available through document verification and a due diligence process.


Why are some nonprofits not included? profiles 501 (c)(3) public charities authorized by the Secretary of State’s office to raise money in Tennessee, Arkansas, and/or Mississippi. It is at any organization's discretion to build a profile. We do not discriminate against any organization based on the nature of the organization's mission or population served.

WHEREtoGIVEmidsouth does not profile religious organizations operating for religious purposes (i.e. churches, synagogues, mosques). In some instances, programs that are operating within a church but are serving the community outside of the congregation are eligible to be profiled on WHEREtoGIVEmidsouth. These situations are handled on a case by case basis. 


What fees are associated with donations made through

All online donations are processed by KIMBIA. KIMBIA, Inc. provides the most powerful and flexible online fundraising and event management tools to enable nonprofits and other organizations to increase giving, participation and overall support. Some fees are assessed from each gift by payment processors and vendors. Donors are made aware of the following costs at the time of donation, and are given the option to donate an additional amount to cover these costs.

How do I receive donations made via

Donations received through an agency’s profile are reflected in the monthly Donation Reports available on each organization's private nonprofit homepage (which can be accessed by logging into your nonprofit account), and are posted at the beginning of each new month. Reports include gift amounts, special instructions, and donor contact information, unless the donor has chosen to give anonymously. Checks, once approved, include the aggregated amount for the previous month and are mailed to agencies on a monthly basis.


Can I print a profile?

Yes, visit any public nonprofit profile on and click the “Download full profile” or “Download Summary” buttons to create a printer-friendly pdf file of the nonprofits profile information. The Printable Profile can easily be saved, shared or printed with the click of a button.


Why are there fields that I cannot edit in the profile?

Some fields are only editable by staff. These include Employee Identification Number (EIN), year of incorporation, grant address and CEO compensation. It is also only staff who can delete financial documents from the Financials page of the profile. Contact your WHEREtoGIVEmidsouth coach if you need assistance with any of these fields or documents.


How do I submit changes so that they can be published by staff?

When you have completed all the profile changes you wish to make, click the “Review and Submit” button followed by the “Send to Foundation” button. By clicking the “Send to Foundation” button, your changes will be placed in a queue that is reviewed by staff. It is WHEREtoGIVEmidsouth policy to review and publish profile changes in the order they were submitted. Changes are generally published within 10 business days of submission. Publishing times may vary depending on the volume of profiles to be reviewed.

What is is powered by GuideStar. GuideStar connects people and organizations with information on the programs and finances of more than 1.9 million IRS-recognized nonprofits. GuideStar serves a wide audience inside and outside the nonprofit sector, including individual donors, nonprofit leaders, grantmakers, government officials, academic researchers, and the media. GuideStar is revolutionizing philanthropy and nonprofit practice by providing information that advances transparency, enables users to make better decisions, and encourages charitable giving.